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Music Idents

Tuborg, the Danish beer owned by Carlsberg, has recently become sponsors of festivals and music events throughout Europe, and these idents were created for this purpose. I mainly worked on two of the four, 'Festival' and 'Dance', the other two being 'Indie' and 'Hip-Hop'. The work mostly involved preparation of pre-supplied high detail models, to make them suitable for animation and deformation. This usually involved extensive re-modelling. I then animated the various guitars, amps, speakers and the like to swoop around the bottle. I also made Maya hair based dynamics for some of the cables. In addition I developed shaders and lighting resulting in the finished look.
  • Date February 2010
  • Format 4 x 15" TV idents
  • Client Carsberg
  • Agency Fold7
  • Studio WeR3D
  • Director Paul Clements