ITV1

Four short teasers for the 2010 series of "I'm a Celebrity..." which see the ITV1 logo being torn apart by creeping vines, wrapped in a spider's web, sinking into quicksand and finally gobbled up by a venus fly trap. I worked exclusively on the vines spot, which posed many 3D challenges including the creation of a realistic mossy, barky procedural texture for the vines, giving the logo a dirty, weathered look, bringing the vines to life with a creepy, time-lapse style of animation and cracking and breaking the logo into pieces.